Skills in SEO, SEM, Analytics and B2B Sales

Visibility analysis, identifying growth potential, competitor assessment, planning SEO work and translating recommendations into client business language.

Interpreting data from analytics tools — traffic sources, user behaviour and the real impact of marketing on online sales.

Understanding how paid campaigns work, their role in e-commerce strategy and the interplay between paid and organic channels.

Building domain authority through off-site work, external publications and content that supports organic visibility.

Practical knowledge of code — enough to talk to developers, judge simple implementation issues and understand store technology constraints.

Strong knowledge of the digital market, e-commerce specifics, processes of selling marketing services and the challenges of growing online stores.

B2/C1 — running the full sales cycle, working with documentation, industry tools, expert materials and communicating in a business environment.

Ready for business meetings, travel and work that requires mobility.

Leading sales conversations, discovering client needs, presenting service value and closing deals on business arguments.

Tailoring scope of cooperation to the client's business needs and crafting solutions that work for both sides.

Focusing on the client's goals, business situation and realistic growth opportunities across digital channels.

Connecting data, market trends and business context into concrete recommendations and sales decisions.

Working with SEO, content, tech, customer-success and sales teams while delivering client projects.

Owning topics from the first client contact through recommendations, proposals and next steps of cooperation.

Precision in analysis, preparing materials, client communication and following through on project commitments.

Finding non-standard sales, argumentation and strategy solutions — especially in work with e-commerce clients.

Google Analytics 4 (GA4)

Interpreting traffic, conversion and user-behaviour data in the new Google Analytics. Custom reports and measuring real ROI of SEO/SEM work.

Google Search Console (GSC)

Monitoring indexation, analysing queries, diagnosing technical issues and optimising organic visibility directly in search results.

Semrush

Comprehensive competitor analysis, keyword research, backlink audits and SERP tracking at strategic and operational levels.

Ahrefs

Deep link-profile analysis, competitor research and uncovering content potential from organic traffic data and authority metrics.

Screaming Frog

Large-scale technical audits — crawl errors, HTTP statuses, meta data and internal linking structure on sites with hundreds of thousands of URLs.

Semstorm

Keyword research and organic visibility analysis on the Polish market — particularly in e-commerce and local SEO campaigns.

Senuto

Position tracking, organic traffic analysis and content strategy planning tuned to Polish search realities.

Hotjar

User-behaviour analysis via heatmaps, session recordings and surveys — support for CRO, UX and diagnosing checkout-path issues.

Microsoft Clarity

Free tool for behaviour analysis, heatmaps and session recording — quick conversion-issue diagnosis without budget limits.